The true colors of Benetton
The Benetton multinational is the owner of more than 900,000 hectars in Argentina. Most of these lands are in the south, in Patagonia. These lands belong to the indigenous people of the area, who were there long before Benetton or the state of Argentina. Some Mapucha families are struggling, working and living on the lands. Others have been evicted by force.
At this moment Benetton is starting a court case against a Mapuche family who refuse to hand over their land to Benetton. The court case starts on the seventh of May and the date is suggested as Global Day of Action against Benetton.
In contravention of their progressive image that they market with colourful multicultural adverts, Benetton is aggressive in the pursuit of their profits. The Benetton label, with more than 5000 businesses, is everywhere, in magazines, in tube stations and on buses all over the world.
The campaign to boycott Benetton calls for solidarity and asks for people with creative ideas to make new adverts that show the truth about the practices of this company. Photos, ideas for graffiti and videos can be sent to email@example.com.